Gentleman Jack Series 1
Social Media Lead
Established a dedicated fan base online for a brand new show, which was recommissioned for Series 2. The campaign amassed 9.39m total video views, placing Gentleman Jack well above a hit series like Line of Duty Series 4 and almost on a par with the most-viewed drama of 2018, Bodyguard.
Celebrated tie-in moments such as International Women's Day, International Kissing Day and Pride, with bespoke content that put Anne and Ann's relationship centre stage.
Spoke to fans' chatter and current social trends, including a thread of the characters as baked goods, and created memes with unique fan details like Anne's thermometer and her fourth-wall breaking looks to camera.
Worked closely with Lookout Point, the production company, to acquire behind-the-scenes photography and video assets, and negotiate content sign offs.
Super fans
One of the Gentleman Jack fans made fan art of me and sent it to the BBC offices for me printed on a mug.
Yup.
They also sent me loads of nice tweets when I left the BBC to say they’d miss me and thanking me for all the content I’d shared.
Going behind the scenes
I worked with BBC Digital Drama to capture on set social media first interview ideas, collected self-shot content from the cast, and commissioned on set photography to show the fans the unseen action at Shipley Hall.
Seeing the strength of the unit photography, I put in requests with production for social media exclusives to share, beyond those supplied for press and media use to BBC Pictures. These were loved by the fans.