I drove forward with this social campaign from the success of Danny Dyer’s episode of Who Do You Think You Are? in which he discovered his royal lineage and his daughter, Dani’s, popularity having just been on Love Island, who co-starred in the series.

Working with BBC Publicity, we captured content with talent on set, including Danny Dyer’s Right Royal Rules and the Dyer Family Dancing.

Key to the campaign was finding a young audience on Instagram. We made interactive Stories games, including Pin the Royal Costume on Danny.

From the episodes themselves, I produced episode cut downs and clips of the best bits. We discovered what was under Danny’s codpiece, saw him courageously deer hunting in a forest, and heard him say ‘gaff’… a lot.